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In the Green is an energy- and environment-related blog featuring commentary, research, and news from PhD students at the Centre for Environmental Policy at Imperial College London. Core contributors are Nathan Rive, Veli Koc, Simon Bennett, Matteo Di Castelnuovo, Will Dawson, Chiara Candelise, Miles Perry, Jérémie Mercier, and Maria Yetano-Roche. The blog was started in November 2006.
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April 12, 2008

Marketed greenwash...

Greenwash
The cynic in me can't help chuckle at NPower's new advert for greenwash, er, I mean green electricity. It features a woman pouring green paint around the house, bringing to mind the term for PR-driven green appeasement. [As for their actual product, it looks like they buy renewable electricity to make up your consumption at the end of each month.]

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